OK, produce marketing people, explain to me the Personal Watermelon. Was it sooooo annoying to the average American fruit consumer to share the normal sized melon? Am I sooooo enthralled by my own independence that I will be more likely to buy a smaller melon if it sounds as though it was born and raised ‘just for me’? IT’S JUST SMALL. In fact it’s the same size as a cantaloupe, which is still appropriate for a crowd, apparently.